Beauty Influencers Reveal Their Favorite Fragrances for Every Season
Beauty influencers are often asked about their go-to fragrances for each season. For spring, they tend to gravitate towards floral and fresh scents such as rose and jasmine. Summer fragrances are all about being light and airy with citrus and aquatic notes. In the fall, warm and cozy scents like vanilla and amber are popular choices. Finally, for winter, influencers opt for rich and intense fragrances such as musk and oud. Ultimately, the choice of fragrance depends on personal preference and style, but these suggestions can serve as a starting point for finding the perfect scent for each season.
Winter
Beauty influencers are often tapped by fragrance brands to create bespoke scent collections and help guide consumers in their perfume purchasing decisions. The trend shows no signs of abating any time soon. Harvard Business School MBA graduate Alessia Vettese predicts that spending on influencer marketing will rise to $8 billion by 2022.
Known for her eponymous YouTube channel and a following of more than 2 million, makeup and fashion guru Katy DeGroot is one of the most popular beauty influencers on social media. She uploads makeup tutorials, vlogs, and beauty and style advice videos.
She suggests the new Byredo scent, Eyes Closed, for a spirited scent that captures "the untamable spirit of nature." The blend combines ingredients like orris butter and ginger that have been used in perfumery for centuries with modern touches like a carrot for a captivating, enticing experience. Mix: Bar, meanwhile, speaks to the at-home perfume alchemist who is willing to experiment with different combinations.
Spring
The weather is warming up, and with that comes the desire to change up your fragrance. A light, floral scent is a classic spring choice, but don't be afraid to try something more adventurous.
Nano-influencer Christal uses TikTok to share her "love at first sniff perfumes," discovery set favorites, and detailed descriptions of perfumes so that her viewers can shop for a new fragrance with confidence. She also shares her affiliate codes and does giveaways.
Beauty Care Choices Coupon Codes can help you save money on fragrances. By taking advantage of their coupons, you can get your favorite fragrances for a fraction of their regular cost. Take advantage of this chance to smell amazing without spending a fortune. Check out Beauty Care Choices Coupon Codes for their latest deals on fragrances.
A beauty blogger and influencer, AnnaLynne has earned a loyal following for her eponymous YouTube channel's tutorials, vlogs, and haul videos. She is known for her spirited style and unique approach to fashion and makeup.
Summer
When you want a scent that captures your summertime personality, look no further than a fresh floral or fruity cologne. These fresh scents will bring you back to memories of beach days bygone, picnics with besties, or that ice cream cone you ate while lying in the sun.
Influencer and travel vlogger Catie shares her top perfume picks with her followers. She loves to find affordable alternatives to high-end fragrances and spritzes on samples to test out the perfume before buying.
If you're looking to save money on fragrance and beauty products, Health & Beauty Promo can help! With our exclusive discounts and promotions, you can get the products you love at a fraction of the cost. Say goodbye to overpriced items and hello to affordable luxury. Please browse our selection today and start saving!
Nano-influencer Christal Joy is a perfume lover who helps her TikTok and Instagram followers choose their perfect fragrance with aesthetically-pleasing reaction videos, the discovery set reviews, and seasonal round-ups. When she discovers love at first sniff perfume, she creates detailed descriptions and often shares affiliate codes with her followers. For a more tailored approach to finding the perfect scent, TikTok influencer CologneCrazy offers up personalized smelling notes for each fragrance. This approach makes her recommendations feel like a trustworthy friend's recommendation.
Fall
In a time when consumers want to feel connected with brands, influencers serve as trustworthy, friend-like resources that drive purchases (one influencer’s post generates 11 times the banner ad ROI, according to TapInfluence). For example, beauty and skincare influencer Nikita Nguyen, who goes by “The Mother of Draguns,” has built a loyal following on YouTube by sharing makeup tutorials, reviews, and vlogs.
Nano-influencer Christal Joy shares aesthetically-pleasing perfume videos on TikTok. Her scent reviews, the discovery set favorites, and seasonal round-ups guide TikTok followers to their perfect perfume match.
In one video, she describes the one perfume every French girl wears, Narciso Rodriguez Musc Noir Rose ($55). The video instantly caught the attention of millions of TikTok viewers who quickly added the fragrance to their carts. This type of content can help attract and retain shoppers, a priority for Ulta, which recently launched the Ralph Lauren Polo Earth fragrance assortment that features sustainable ingredients. This product line aligns with the beauty wants and needs of consumers who prioritize sustainability and wellness.
Conclusion
Beauty influencers are often tapped by fragrance brands to create bespoke scent collections and help guide consumers in their perfume purchasing decisions. Nano-influencer Christal Joy is a perfume lover who helps her TikTok and Instagram followers choose their perfect fragrance with aesthetically-pleasing reaction videos, the discovery set reviews, and seasonal round-ups. For example, beauty and skincare influencer Nikita Nguyen, who goes by “The Mother of Draguns,” has built a loyal following on YouTube by sharing makeup tutorials, reviews, and vlogs.
